Licensed remix platform Hook has launched two new lenses for Snapchat.
The lenses enable Snapchat users to create Hook music remixes within the social media and messaging platform.
“This marks the first time that music remixing is possible with a Snapchat lens, adding a new dimension to creative self-expression and music customisation on the popular app,” said a statement.
It is also the first time that Hook’s remix technology has been made available outside of its own platform.
The Hook Remix Lens introduces swipeable music effects that allow users to reimagine a featured song in various genres, including rock, country, drill, Latin, house, jungle, electronic, rap, Afrobeats, and more. Both the sound and visuals change on Snapchat in real-time.
The Hook Bitmoji Remix Lens is the first Snapchat lens to combine Hook’s audio remix filters with Bitmoji’s avatars. It allows users to remix a featured song while their Bitmoji dances to match the beat and genre of each filter. Each remix filter also triggers a visual shift in the lens, updating colours, overlays and effects to align with the chosen genre.
We are thrilled that our new remix lenses will expand the possibilities for music expression on the platform
Gaurav Sharma
The resulting rights-cleared remixes created with these lenses can be recorded on Snapchat and shared on Snap Stories, Spotlights or directly to friends.
The Hook Remix Lens is live now with Trippin on a Yacht by Cash Cobain feat. Bay Swag and Rob49. The Hook Bitmoji Lens features Perdido by Poo Bear feat. J Balvin.
“Hook will spotlight new releases on its Snapchat lenses on a regular basis, providing artists and labels with an additional opportunity to engage fans and support music expression on social media,” said the statement.
“The Snapchat community is clever, creative and constantly connected like no other social platform,” said Gaurav Sharma, founder & CEO of Hook. “While music has been a huge part of Snapchat since the start, we are thrilled that our new remix lenses will expand the possibilities for music expression on the platform. We designed Hook to be the go-to tool for anyone to quickly put their own spin on their favorite songs on our own app or wherever they want to express themselves.”
Hook’s remixing technology is powered by ethically trained AI, allowing users to speed up, slow down and genre-shift music. Every remix is rights-cleared and trackable, ensuring artists and rights holders benefit from fan-driven creativity.
Since its launch, Hook has signed deals with dozens of music partners which includes music from more than 1,200 artists such as Blond:Ish, Kshmr, Hardwell, Swae Lee, Soulja Boy, Sadie Jean, Jaden Smith and Killer Mike, and songs featuring Justin Bieber, Charli XCX, Teddy Swims, Ty Dolla $ign, Migos, Big Sean and Playboi Carti.
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